A Realistic Approach to App Development Timeline in PA, Pennsylvania

09 October, 2020

A Realistic Approach to App Development Timeline in PA, Pennsylvania

The process of building a mobile app can become relative if the app developer initially spends some time to set up a timeline. A well-detailed timeline for the mobile app development process can be a tedious task to achieve, but it ensures that an adequate amount of time is allocated for each development stage. Companies that are venturing into app development in Pennsylvania need to keep this in mind and being a place that is currently undergoing the mobile app revolution, competitions are very high and therefore it is important to create a space for oneself right from the beginning. 

Timelines should be kept as simple and realistic as possible since the entire development process depends on it. Competition and the pressure of deadlines can force the developer to make an aggressive Timeline. However, care should be given as this can lead the development team to sometimes miss out on essential features, thereby making the process counterproductive. One of the crucial steps that need to be ensured by companies that are starting app development in Pennsylvania is that timelines should be set in a way that allows the tem to research or identify the need of the targeted audience. Steep timelines can cause the team to fail to recognize the strategies followed by the competitors and develop an app that does not incorporate the features that will make it an outstanding one. There are various stages of app development that require one week to even 6 weeks. The development cycle on the whole takes about 7-8 months.

Mentioned below are the reasons why it is important to set a realistic mobile app development timeline –

Market Analysis (4-6 weeks)

Before actual app development starts, a thorough marketing analysis needs to be done, which helps the developer to understand the feasibility of the app in the market, does the app idea that the client has in mind will solve a real issue and will the solution differ from those of the existing competitors. Getting answers to these questions is important for determining the app usability, scalability and the marketing strategies. Market analysis comprises planning the features to be included in the app, gathering information regarding the latest trends and the market, reviewing best practices and devising ideas to give a tough competition to others players of the same industry. This step therefore creates a clear understanding of the target market. 

Project estimation (1 week)

 Once the analysis is complete, calculation of the project estimate is the next step. Marketing strategies come in handy at this point, which in turn helps the developer to decide the set of features to be included in the scope of the app. This gives an almost clear idea of the money required and the time needed to build an app.

Planning (3-4 weeks)

This stage includes deciding the functions and features that the mobile app will have according to the data and traffic that it will handle. The platform in which the app will be deployed i.e Android or iOS is also decided in this stage. Technology selection, which comprises software frameworks, third-party features and API’s required for the app development is also fixed.  Either one or two operating systems can be used if the app will support multiple operating systems and devices or, alternatively, be confined to only one operating system and device. Cross platform tools can also be used according to the client requirements. Developing the app for both iOS and Android will increase the overall time. The overall app layout is also decided in this stage.

Design and development (20-24 weeks)

The stage which takes up most of the time, designing and development of the app takes place in two stages-  Front-end and Back-end development. While Back-end development deals with the complex aspects of app development like the data processing mechanisms, technology integration and performance, Front-end development is all about providing a high quality UX/UI experience.

Testing (3-4 weeks)

Testing is an integral part of any mobile app development process timeline as this stage tests the overall usability and scalability of the app and ensures that the app is free of errors and bugs. The only way to make the app error proof is to test it multiple times. Testing can be done in two ways- alpha- testing and beta-testing. Alpha testing comprises various steps like functional testing(testing functional components), integration testing (testing if the softer components are integrated), Unit testing(Testing the performance of every software unit) and Bug fixing(Errors are spotted and fixed). While alpha-testing is more technical and can only be done by the team, Beta- testing is all about fixing the errors from the feedback received from real users.


If everything is done right in the previous stages, deployment should not take long. This stage includes publishing the app on App Store and Google Play and can be achieved smoothly if the earlier stages are accomplished perfectly.

Maintenance and Support

Providing a good client experience even after the deployment of the app ensures customer retention and improves brand value. This is only possible if timely maintenance is provided to the app.  By taking backups, preparing it for timely updates, troubleshooting and bug fixing, maintenance is an inevitable step in app development. 

Each application is different and has unique requirements to fulfil with regards to the target audience. Therefore it is very important for the companies that plan to set a benchmark in app development Pennsylvania to plan and prepare a strong timeline and stick to it till the app is deployed.

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