Best Mobile Ad Networks for App Development in Philly, Philadelphia

03 October, 2020

Best Mobile Ad Networks for App Development in Philly, Philadelphia

An app developer's role is not easy, and to be able to create apps that are capable of being successful in today's competitive market is even more impossible. It doesn't matter how good you are at app development if your apps are unable to monetize. When apps fail to monetize themselves, it is your failure as an app developer because it is part of app development. 

There are several monetization models that you can employ to yield the desired result. This includes paid downloads, in-app purchases/subscriptions, and even in-app advertising, which is the most common in many apps. There are many reasons why advertisements are widely used for app development in Philadelphia to monetize their apps. The most obvious among them is that they are super effective. 

Today, app development in Philadelphia relies on Ad networks or Advertisement Network for effectively monetizing their apps. An app advertising network plays the role of a broker between publishers and advertisers and allows you to buy and sell mobile display ads. Integrating your mobile app to an ad network is relatively straight forward, and all you have to do is add a piece of code to it.  

Integrating your app to an ad network will pose no issues. However, selecting the ideal ad network for you is a whole different story. There are many ad networks you can choose from in today's market, and each is unique in its own way and serves different app verticals. This article lists some of the best mobile ad networks you can choose for app development in Philadelphia.

1. AdMob

AdMob is one of the big players when it comes to ad networks. It is owned and controlled by Google, and hence you can expect to reap the rewards of Google's support with this one. With over 1 million advertisers and apps employing it, AdMob is one of the prominent choices for your app. Some of the features supported by AdMob includes running direct deals with advertisers and cross-sell other apps for free using house ads. 

2. Facebook's Audience Network (FAN)

Facebook's Audience Network is yet another popular ad networks in demand today because of its smart solutions that can monetize mobile apps through superior user engagement. It provides you with the ability to choose from a diverse range of ad formats, including reward videos, which are commonly seen in mobile games. Additionally, you also get access to tools, support, and valuable insights to optimize your ad revenue.

3. InMobi

InMobi grants you access to in-app advertisements, global advertising demand, which consists of over 200 DSPs and 5000 buyers from the top brands through a programmatic monetization platform. With the help of InMobi's unified auction solutions and header bidding, you can maximize the earnings through in-app ads. 

4. Media.net

Media.net is one of the best choices for you if you are looking to gain access to contextual, display, and native ads. It is the leading choice when it comes to mobile traffic monetization and offers superior CPMs (Cost Per Mille) and ad units.

5. Smaato

Smaato serves over ninety-thousand publishers and over 90% of the top 100 Ad Age brands. It is mostly famous for being a real-time mobile ad company that gives you access to an ad server, RTB ad exchange, and more. Smaato also helps to increase ad revenue with dynamic demands.

6. PubMatic

One of the many services offered by PubMatic to publishers includes OpenWrap SDK that lets you roll out header bidding for mobile apps. It comes with the ability to connect to several cloud demand partners that can enhance your app's performance.

7. TripleLift

TripleLift is the ideal choice for your app if you intend to employ in-app video ads. However, it also supports native video and comes with a proprietary tech capable of creating ad placements that blend with your app's look and feel.

8. Yieldmo

The ads from Yieldmo are popular for being brand-safe and audience-friendly while still being good at capturing the user's attention. It can be easily integrated to all major DSPs via open exchange PMP, or even a managed service.

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