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25 July, 2020
How to Create a Great App Usability Experience
Mobile app development industry is probably one among those industries which solely sustain on user-experience as they create a mobile app targeting a large number of audience. There is no use of a mobile app that has to offer content with extreme value but has zero usability. Customers will never come back to an app that functions according to their requirements. Therefore, to be recognized as a giant fish in the sea of apps, one of the basic yet mandatory factors is to create a mobile app with great usability experience. Before starting to use the app, the customers should be well versed with the features and benefits of the app that will persuade them to come back again and use it. > The best thing is to involve the customers in the process of creating the mobile app as it helps in deciding the benefits and value the app offers. App analytics can help to simplify the process of taking a count of the features that are popular among users in existing apps and increases the usability of the app. Whereas, developers can adopt thorough market research as a tool to find out customer requirements in the apps that are in the developmental stage. Market research definitely helps in incorporating features that optimize usability experience in an app.> > One of the most important factors that needs to be considered while creating a mobile appis that a simple and elegant design provides ample space for the user to explore the features of the app and understand the value of the content provided in it. A simple design and a user-friendly interface with clarity on why should a customer download the app makes for a successful mobile app. Businesses who have a mobile app with the above-mentioned qualities become successful in no time as they take extreme care to fulfil every customer’s need.> > With user-experience becoming the first and foremost motives of app developers, newer apps are devising innovative ideas like using animated images in place of static images and small videos that increase the usability experience of the app. Estimates prove that there are around 2 billion smartphones users who spend most of their free time browsing through various apps in the google store and app store. But not all the apps are recognised or ranked the best ones. Lack of usability experience is cited as the sole reason for the same.