How to Drive Your App Development Business in NYC During Covid-19?

22 October, 2020

How to Drive Your App Development Business in NYC During Covid-19?

The COVID-19 pandemic has changed the world in ways humans could not have predicted and therefore it goes without saying that all kinds of small and large businesses and enterprises have been affected by this change in various ways. 

But, one of the industries that have grown and has started gaining a large amount of consumer attention is the online app industry. Customers have started shifting to online applications and websites to fulfil their daily needs and tasks as this is a much safer and hassle-free medium during this time. 

Therefore, the online app development market has not only become competitive during this time but it has also become increasingly difficult to survive in such a market due to rising customer demands. 

And so, here are a few ways and app ideas that will help App developers drive their business during COVID-19:


  • Educational apps: A lot of the app categories have been booming during this period and one of these is educational apps. As schools and colleges have shifted their classrooms to an online platform, the need to develop applications that fulfil educational needs and allow students to expand their knowledge has increased. App developers in NYC can make use of this opportunity and develop apps that bring students together and provide them with study material. This will benefit the company in the long run as more and more schools and colleges will eventually shift their teaching and learning process to online platforms. 

  • A major shift from physical grocery purchases: While earlier customers could go out and select items from a range of products available in their local groceries, the pandemic has made customers prefer online grocery shopping from the comfort of their own homes. This shift has happened due to an increased need for safety and cleanliness and therefore App developers in NYC can thrive and drive their business in the market by creating apps that deliver groceries to customers doorstep innovatively and affordably. 

  • Partnering with various E-commerce brands: Another way in which an App developer in NYC can drive their business during this pandemic is by partnering and joining hands with various E-commerce brands that are looking for ways to expand during this pandemic. Such a partnership can be extremely effective for both the app company and the brand because as the need for online shopping increases, the app company can put in ads of these brands from time to time for promotion and this will grab customer attention. The apps can also put a feature wherein customers can get discounts for these brands using this particular app. This guarantees increased download rates for the app and more market reach for the brands. 

  • An increased need to stay fit: The world came to a standstill during the lockdown due to the pandemic. Due to this all the gyms and fitness studios had to close down temporarily. But it is during this time that people realized the need to stay fit and healthy in order to build up their immune systems, therefore all the gyms and fitness studios shifted their personal training sessions to the online platform and benefited out of this. App developers in NYC can use this opportunity to develop and market apps that allow customers to stay fit and motivated during this time. This will allow the company to profit and prosper in the long run. 

  • Applications that allow company operations to run smoothly: Companies have shifted their meetings, data storage and sorting, internal operations to online platforms and are going through a digital transformation period during this pandemic. Therefore app companies in NYC can develop applications that cater to companies current needs of digitalization to survive in the marketplace.

In conclusion, we can understand that all kinds of businesses are trying to find their place and grow in the market during this trying time. Therefore it is important to keep in mind that one strategy will not necessarily work for all kinds of businesses and companies have to research and look into their target markets before deciding on a way to prosper in the market during a global pandemic and serve their customers in the best possible manner. 

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